Top-10 Hidden Secrets to Screen Print Up-Market Graphics, High-Performance / Demanding Industrial Quality Products-

Successfully

By Mike Young, Imagetek Consulting International

How the world has changed all because of screen printing!  A bold statement, perhaps, but exceptionally accurate as it relates to everything we see, touch, buy and use to improve our daily lives.

In the modern era, the artistic process of screen printing was originally employed largely for commercial signage, POP/POS and decorative purposes as well as nameplates and printed circuits for industrial applications. While much of the commercial side have since embraced other imaging alternatives-breathtaking-looking screen printed products have skyrocketed in the other direction.

Our world has changed because so many fabrication processes rely on the creative resources, innovative traits and the prowess of screen printing-thereby causing manufacturers to relentlessly push the limits of the process to higher plateaus at every turn. Whether visible to the eye or not, screen printing affects us in all our surroundings and has become part of the way we live.

It is not hard to see why the worldwide demand for screen printing continues to soar, as manufacturing industries and end-users becoming more aware of its uniqueness and never-ending benefits when integrated into their creations. No other imaging process has proven to match its supremacy in the world of printing and, most importantly, its striking and visual aesthetic appeal with every product that embraces the process.

Today, manufacturers, fabricators, design engineers, artists and print buyers alike can now easily create their own vibrant showpieces, transforming their creations into breathtaking splendour for all to experience simply by screen process printing. But it does not stop there because it also provides a variety of contrasts and special effects, which would not otherwise be possible with alternative imaging processes, thereby creating an ambiance of opulence, prominence, distinctiveness and prestige to any finish print or product.   

This is great news for the screen printing industry but it often leaves printers not knowing where to obtain necessary printing skills to perfect processing techniques to a higher level in excellence. Such an undertaking can be very challenging and daunting to say the least because screen printing is indeed a very contradictory process and has never been clear-cut due to varying processing idiosyncrasies. Unfortunately, this frustrating reality is further complicated as the majority of personnel who screen prints for a living have never received any formal training, as it relates to the process, yet they are expected to produce some of the finest printed products seen anywhere. Not only is this feat demanding and a challenge to deliver quality as advertised, it usually means shipping can only achieve its goals by production cost spiralling beyond original estimates-a reality that oftentimes is not recognized until much later.

As the world’s craves for screen printed products, you can obtain the same quality know-how and techniques, at a fraction of the cost that Europeans and North Americans pay for the same knowledge that puts them ahead of the competition. The “Top-10 Secrets” will reveal much of what is missing in the typical workplace to improve overall performance in a stress-free manner. Together with elaborately drawn collection of colour illustrations, the session will explain in simple terms:

• How to improve print quality and productivity

• Ways to eliminate misregistration and distortion

• Improving deposit uniformity without steaks or blemishes

• Achieve quicker turnarounds and purge long downtimes

• Obtain sharper images and truer colour likeness

• Get more prints from a squeegee and extend the life of screens

• Reduce or totally eradicate the need for rejects and re-work

• Prevent problems from occurring in the first place

• Learn simple techniques for print excellence not always taught-
  even from key suppliers

• Make a positive impact to the balance sheet and more

The Seminar Tour sessions have been devised specifically for up-market printing operations, to vastly better utilisation of existing printing equipment more efficiently and effectively while improving skills and developing superior processing techniques with ‘no-cost’ solutions. In a nutshell, these powerful ‘Top-10’ secrets will navigate through the most influential factors that have a direct impact on performance, which will dramatically but effortlessly help to shift the artistic part of the process to a repeatable and controllable one for management.

• This first-of-its-kind presentation will lay down the foundations for profit-driven companies to free themselves of the artistic element of screening while embracing its central benefits, for a process that is better managed and controlled for repeatable quality performance.

• Typically, management expects close to a hundred percent return from each employee. Yet less than three percent of personnel engaged in screen printing have ever received any recognised form of professional process training-the very reason why the proverbial Rs.25, or more, is thrown down the drain for every Rs.100 earned. Why not simply double or even triple existing in-house processing knowledge, with little-known technical know-how that these ‘Top-10’ secrets will reveal.

• Work smarter - not harder should be the epitome of any proud screen printing operation that can better control quality and production cost. As the world’s craving for screen printed products continues to soar, it becomes paramount to stay ahead of the competitive curve, by understanding better what it takes to become a master of the process with simple but little-known guidelines (secrets).

• The session also explains in simple terms how to improve deposit uniformity, print quality and productivity, obtain sharper images and colour likeness, eliminate distortion, extend life of screens and squeegees, getting the most from a device that could be more powerful and influential than the squeegee, reduce or totally eradicate the need for re-work, achieve quicker turnarounds/purging long downtimes and prevent many problems from occurring in the first place and so much more. These are the issues that matters most-the ones that prevents growth within any company.

• Learn the ‘Top-10’ techniques that are rarely known, least of all taught, by navigating key issues that have the most dramatic impact on performance, thereby automatically elevating screen printing operation to a higher plateau in excellence.

Bottom line: implementing just some of the revealed techniques and suggestions will elevate virtually any screen printing operation onto a higher level of excellence. If that was not enough, as a bonus, a full-scale seminar will be additionally conducted that should interest every single screen printing company in India.